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VISUAL BRANDING IN MUSIC VISUAL BRANDING IN MUSIC

OVER 10 YEARS
IN THE GAME

As an art director, photographer and lecturer, over the past ten years I have become an expert for visual branding in the music industry.

With a passion for visual storytelling, I help artists and companies to develop authentic brands and cross-media campaigns from definition to execution.

My online course and workshops provide independent music artists with tools to define and implement their own consistent brand identity.

WHERE I
CAN HELP

COACHING + CONSULTING

Helping to shape an authentic tone of voice that builds the foundation for brand assets and collaborations.

Art Direction

Translating brand values and stories into cohesive cross-media brand and release campaigns.

DESIGN

Creating eye-catching online and offline media assets from logo design to album covers, packaging and posters.

PHOTOGRAPHY

Using creative photography to create authentic content in line with the artist's tone of voice.

Yvonne is Berlin’s best kept secret!

I dare not tell you about her because she would be too busy to help us out!! She is professional, thorough, kind, easy to connect with for getting authentic branding… It’s just an amazing experience to work with her. She has a great team to get the results you want! Her branding is top level! Can’t recommend her enough.

GLACÉIA HENDERSON (ELEDA) // Singer

Press shot of ELEDA's Glacéia Henderson by Yvonne Hartmann

500000 Stars - highly recommended.

Working with Yvonne is an absolute pleasure. Not only does she contribute her amazing artistry to the design process, but also always stays focused and motivated to achieve the best possible results for her clients.

Florian Tessloff // Composer + Producer

Press shots for composer Florian Tessloff by Yvonne Hartmann

Professional, inspiring and fun.

A perfect photo session with Yvonne Hartmann in Berlin. Many thanks.

Cristian Sandrin // Pianist

Press shot for pianist Cristian Sandrin by Yvonne Hartmann

One of the best in her field

Very creative and diverse out alongside a very clean process and clear communication throughout. Everything about her work is truly professional. Will work with her again in the future when the opportunity arises.

JUDITH BECKEDORF + SEAN DELLA CROCE // Singers + Songwriters

The Other Side album cover by Yvonne Hartmann

ABOUT
ME

I'm an art director, photographer and lecturer with a focus on visual branding and over a decade of experience in the music industry.

My background in marketing has been a valuable asset in my ability to understand and connect with my clients and their audiences in order to create effective and visually compelling cross-media branding and release campaigns from concept to execution. 

My growing portfolio includes international artists such as Bon Iver, Viktor Orri Árnason and established companies like Beatport and iMusician.