INK ELEMENT
Corporate design including logo design, corporate typography and color palette for upcoming independent music artist and producer INK ELEMENT.
Design apProach
Miscommunication creates a gap between who we are and who we want to be. INK ELEMENT picks up the concepts of this dualism and miscommunication between humans. With his music he aims to provide a safe space for people to listen, reflect and become a more authentic version of themselves.
The distortion effect was chosen to reflect the concepts of communication and miscommunication / dualism. The square shape of the logo mark adds clarity and order into the “chaos“, creating contrast. The analogue method used during the design process enforces the artist’s values of authenticity and creativity.
CLIENT
INK ELEMENT
SCOPE
logo design, color palette, typography
CONCEPTS
(mis-)communication, dualism, authenticity
