BRANDING
FEATURING
SELECTED LOGOS
ELEDA
INK ELEMENT
NOSOYO
Heartfelt Management
wkndlvrs
SELECTED LOGOS
Custom logos created for diverse clients and industries.
ELEDA
ELEDA is a London-based duo that creates music and immersive experiences to inspire, empower, and invigorate their audience. Their diverse backgrounds and passion for cutting edge technology set the tone for their work. The challenge of this project was to build a bridge between the eccentric, cinematic, bold and yet ethereal and elegant aspects of the ELEDA brand.
CLIENT
SCOPE
Brand foundation coaching, art direction, logo design, color palette, typographic system, press photos, release campaigns.
CONCEPTS
Eccentric, cinematic, bold, ethereal
Logo
The ELEDA logo brings a clean and experimental typographic approach, pushing the boundaries of contrast between thin and bold lines as well as sharp and round edges. Based on the band’s primary typeface MADE SAONARA, the ascending lines, customized letter forms and use of negative space adds an elegant, creative and etherial tone to the wordmark, while still being bold, confident and eccentric.
Color Palette + Typographic System
The brand colour palette has been carefully defined based on ELEDA’s values and tone of voice and reflects the diversity of the ELEDA sound. Additionally to colour psychology, the colour palette was also highly inspired by cinematography.
With Made Saonara 2 and Metropolis the brand typography builds an elegant and timeless bridge between the eccentric/cinematic but yet ethereal ELEDA style. Check out the full Brand Styleguide.
Press Photos
Press shots translate this duality into imagery—clean yet expressive, using negative space, experimental props, and curated styling to capture their unique voice.
“Alpha” EP Release
Design of cover artwork and social media assets for the release campaign of the debut EP “Alpha”.
“Believe” Single Release
Design of cover artwork and social media assets for the release campaign of the single “Believe”.
Grammy Awards Submission
Grammy Awards submission print ad for Billboard Magazine (edition October 4th, 2025)
INK ELEMENT
Miscommunication creates a gap between who we are and who we want to be. Hong-Kong-based DJ and electronic music producer INK ELEMENT picks up the concepts of this dualism and miscommunication between humans. With his music he aims to provide a safe space for people to listen, reflect and become a more authentic version of themselves.
CLIENT
INK ELEMENT
SCOPE
Art direction, logo design,
color palette, typographic system
CONCEPTS
(Mis-)communication, dualism, authenticity
Logo
The core logo was created using an analogue distortion technique, a visual metaphor for the gap between expression and perception. This organic, chaotic effect is intentionally framed within a clean, ordered square—representing the clarity and structure that can emerge from introspection.
Color Palette + Typographic System
The custom typeface, colors, and overall system reinforce the artist’s values of creativity and authenticity, creating a bold and coherent brand that invites reflection. Check out complete Brand Style Guide.
NOSOYO
Rebranding for pop duo NOSOYO, creating a dynamic visual identity that reflects their tone of voice: energetic, kind, honest, and playful.
CLIENT
NOSOYO
SCOPE
Brand foundation coaching, art direction, logo design, color palette, typographic system, campaign design, merch design
CONCEPTS
Energetic, kind, honest, playful
Logo
The new logo features serif and sans-serif fonts, using bold black letters alongside light, outlined ones to express their honest yet playful contrast. The band’s creative and energetic spirit is highlighted by the 3D design of the letter “O” and the use of yellow. The round letter forms as well as the dynamic connections between the characters further emphasize the brand’s kind and collaborative personality.
Color Palette + Typographic System
Through strategic use of color psychology and harmony, the individual brand colors and overall palette are designed to reflect the band’s core values and tone of voice. Featuring a diverse range of vibrant hues, the palette highlights the band’s energetic and playful personality.
The Playfair Display typeface was selected for headlines, capturing energy, playfulness, and creativity. For longer or smaller body copy, Yanone Kaffeesatz was chosen, providing a balanced aesthetic while maintaining a sense of character and uniqueness.
“Loud and Shameless” Album Release Campaign
The new brand was unveiled alongside the release of their album “Loud And Shamless“, showcasing bold typography and dynamic typography animations. Paired with high-key close-up shots of the band, the launch aimed to capture and convey their energetic, playful, yet honest and kind personality.
Press Photos:
Lyric Videos:
Merch:
heartfelt management
Heartfelt Management is an artist management agency with a mission built on empathy, connection, and collaboration and dedicated to helping artists realize their visions.
CLIENT
SCOPE
Art direction, logo design,
color palette, typographic system, stationery design
CONCEPTS
Empathy, connection, respect,
collaboration, vision
Logo
The visual system balances clean refinement with meaningful symbolism, centered on an abstract heart logo formed from interconnecting lines to represent connection and collaboration.
Color Palette + Stationery
A sophisticated rainbow palette reflects diversity and inclusion, while holographic foil printing on business cards adds a modern luminous, welcoming detail. Every element was designed to visually embody the agency’s core values of passion, respect, and community.
Stationery
wkndlvrs
I partnered with fashion label wkndlvrs for their 2012 launch, developing the foundational brand identity and key seasonal assets.
CLIENT
wkndlvrs
SCOPE
Art direction, logo design,
stationery design, hang tags, editorial design (lookbook), CD packaging, invitation cards, flyers
CONCEPTS
modern, edgy, playful, casual, confident
Logo + Stationery
Hang Tags
Lookbook Autumn/Winter 2012/2013
CD Packaging
Flyer and Invitation Card for Fashion Week 2013
