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Yvonne Hartmann

Art Director + Brand Designer

 

As a multidisciplinary art director and consultant, I am driven by a passion for visual storytelling.

I specialize in crafting strategic brand identities for organizations and artists across music, fashion, entertainment, and technology — merging deep research with crafted execution across design, photography, and motion to build brands that are both visually distinctive and meaningfully authentic.

This practice spans seven years in-house at Native Instruments through to freelance collaborations with clients including Netflix, iMusician, Neumann, Beatport, and Dreamtonics, alongside a wide range of musicians, bands, and lifestyle organizations across Europe and beyond.

Beyond client work, I share insights as a lecturer at BIMM University Berlin and Music Pool Berlin, and as a speaker at events like Primavera Sound and Pop-Kultur Berlin. I also offer one-on-one consulting in visual branding and recently launched SONIC IDENTITY – A Musician’s Guide to Branding, empowering artists to build standout brands independently.

My creativity is continually fueled by travel, cultural exploration, and art in all its forms — a curiosity I bring to every project.

 

SINCE 2020
INDEPENDENT ART DIRECTOR (YVONNEHARTMANN.COM)

Art Direction and creation of visual identities and campaigns across touchpoints—from print, photography, and packaging to digital and motion design—for music and lifestyle clients.

SINCE 2022
FREELANCE LECTURER (BIMM UNIVERSITY // BERLIN, GERMANY)

Lead lecturer for the module Digital Design and Branding in the BA (Hons) Music Business Course.

2012 - 2019
SENIOR GRAPHIC DESIGNER (NATIVE INSTRUMENTS // BERLIN, GERMANY)

Development of the visual language and identity for many of the company’s leading products. Print and online projects, as well as photography work for product campaigns and editorial content.

2011 - 2012
COMMUNICATIONS MANAGER (BABBEL // BERLIN, GERMANY)

PR and media planning for the Spanish market. Development and roll-out of on and off-site strategies for SEO management campaigns.

2007 - 2011
TEAM LEAD MARKETING (TOPDIGITAL // MÁLAGA, SPAIN)

Department coordination and team leadership of a cross-functional team, including three marketing managers and three designers. 

Execution of full-cycle marketing activities: from market analysis and planning to public relations and sales support.

Direction of creative development and output across editorial design, print collateral, and comprehensive corporate campaigns.

2006 - 2007
MARKETING MANAGER (MC INMOBILIARIA // MÁLAGA, SPAIN)

Market research initiatives and merchandising strategy.

2009 - 2010
MASTER: GRAPHIC DESIGN + PREFLIGHT TECHNIQUES

La X Gauss // Spain

2008 - 2009
MASTER: MARKETING + SALES MANAGEMENT

ESIC University // Spain

2000 - 2006
DIPLOMA: INTERNATIONAL BUSINESS STUDIES

University of Paderborn // Germany
 Rijksuniversiteit Groningen // Netherlands

SOFTWARE
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, After Effects)
  • Davinci Resolve
  • Figma
  • Blender 3D
LANGUAGES
  • German (native)
  • English (fluent)
  • Spanish (fluent)
  • HTML (basic knowledge)´

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