struggling to stick out
from the crowd?
As a musician, your brand is your identity. It’s what sets you apart from other artists and helps you connect with your audience on a deeper level.
Having worked in the music industry for over a decade, I’ve helped many artists develop their unique brands.Trust me, I know the challenges you’re facing.
BUILD A FOUNDATION
WITH STRATEGY
When you're handling everything yourself, from songwriting to marketing and distribution, you easily get lost in the details (such as the next Instagram post or single release) and forget about the big picture: what message do you want to send and how can you achieve that across different channels?
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However, seeing the big picture and understanding how each piece fits into your overall vision can make the difference between fleeting recognition and lasting impact. A well-defined brand strategy not only helps you stick out from the crowd, but also ensures consistency across all your creative and promotional efforts.
BOOST VISIBILITY WITH
A PROFESSIONAL LOOK
While it might seem tempting to design your logo or album covers by yourself, especially when managing a tight budget or striving for complete creative control, this approach often leads to inconsistent branding or, in the worst case, makes you look unserious.
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In contrast, a well-crafted and meaningful visual identity gives your brand a professional look and makes you more visible to industry professionals like labels, media, agents and bookers.
CONNECT WITH YOUR
FANS AND BUILD MOMENTUM
Music often stems from a complex mix of emotions and experiences. Distilling these into a simple, clear story that resonates can be challenging.
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But finding the story behind your music is an essential step to connect deeply with your audience, and overcoming these challenges can help you communicate your vision more effectively and leave a memorable impression.
LEARN TO BUILD YOUR BRAND FROM SCRATCH TO CREATE A PROFESSIONAL LOOK
Whether you’re just starting your career or looking to revamp your existing brand, this online course is designed to help you
define your purpose as a musician and translate it into an authentic brand identity that resonates with your audience.
A meaningful and consistent brand identity will not only increase your visibility,
but also set you up for future collaborations with labels, creatives and media.
AUTHENTICITY
Connect with your audience by creating an authentic brand based on your core personality and the essence of your music.
VISIBILITY
Boost your visibility with meaningful brand assets to create a consistent and professional look and feel.
RECOGNIZABILITY
Leave a lasting impact and grow your brand through visual storytelling across different touch points.
EASY TO FOLLOW STEPS BUNDLED IN THREE MODULES
Over 50 videos, a workbook, templates, and useful tips and tools will guide you through the process step by step. From defining your purpose to translating your message into a strong visual language and building your brand through storytelling for a specific release project, I will show you effective techniques I use regularly for branding projects and release campaigns.
Moreover, our ever-growing community offers a welcoming space where you can ask all your branding questions, connect with like-minded individuals, and draw inspiration from each other's projects.
1: BRAND DEFINITION (for a clear strategy)
In the first module, you'll define your brand by exploring your core personality and analyzing your target audience. You'll craft your purpose, mission statement, and brand voice.
By the end of this module, you'll have a clear strategy that will serve as a roadmap for all future branding efforts as well as collaborations with labels, graphic designers, photographers, or PR agents.
2: BRAND ALIGNMENT (FOR MORE AUTHENTICITY + VISIBILITY)
3: BRAND BUILDING (FOR MORE RECOGNIZABILITY)
In the third and final module, you'll learn how to build and grow your brand through visual storytelling for your projects.
You'll discover the story behind your music and explore how to convey it throughout your campaign. You'll also learn to prioritize communication channels and assets, and build your creative team, plus get practical tips for DIY approaches.
By telling the story around your music, you'll add an emotional layer to your brand - allowing you to connect with fans on a deeper level, and leave a lasting impression with them even after they've heard your music.
WHAT'S INCLUDED
DO IT YOUR WAY
Taking the time you need to build your brand at your own pace is as important as getting other perspectives and feedback. That’s why SONIC IDENTITY is available for different preferences and budgets. Build your brand at your own pace with the Online Course option. Or join the Brand Bootcamp to get my professional input, direct feedback on your brand project and learn with and from fellow musicians.
Whatever option you choose, by the end of the course you will have a clear and compelling brand that truly reflects who you are as an artist. You’ll be equipped with the tools and knowledge you need to communicate your brand effectively across media and build a strong and loyal fanbase.
BRANDING COURSE (ONLINE)
299 €
Start building your own artist brand from scratch and at your own pace with my self-guided online course, which walks you through all 3 modules from defining and aligning your brand to building it with every release.
+ Lifetime access to video content
+ Workbook
+ Lifetime access to Facebook community
+ Additional resources (templates, tools, etc.)
BRAND BOOT CAMP (ONLINE)
999 €
Craft your artist brand in just 2 months with expert guidance and personalized feedback on your progress, all while being inspired by your fellow classmates. (Limited to 10 seats)
+ All benefits of option “Online Course”
+ 8 group calls (weekly, 90 minutes)
+ 1:1 feedback session with me (60 min.)
+ Next bootcamp starts: 06.01.2025
PREFER ONE STEP AT A TIME?
If you’ve already begun your branding journey or prefer to progress step by step, you can purchase the three modules of the Branding Course as standalone courses:
BRAND DEFINITION COURSE
109 €
Make the first step of building a unique artist brand by defining:
- Your Core
- Your Audience
- Your Strategy
- Your Tone of Voice
By the end of this course, you will have a clear idea of what you represent as an artist. This will serve as a roadmap for all future branding efforts and collaborations with labels, creatives, or PR agents.
BRAND ALIGNMENT COURSE
109 €
Create a consistent and professional look and feel by crafting:
- Your Alignment Plan
- Your Brand Colour Palette
- Your Brand Typography
- Your Brand Photo Style
This will enable you to create an authentic and consistent visual identity, which will help you stand out and make you more recognizable to your audience, labels, bookers, and agents.
BRAND BUILDING COURSE
109 €
Grow your brand through storytelling by:
- Identifying Your Story
- Creating Micro-Stories
- Selecting Your Channels
- Defining Your Assets
- Building Your Team
- Prioritizing Your Resources
By telling the story around your music, you’ll add an emotional layer to your brand – allowing you to connect with fans..
WHAT PEOPLE SAY
Yvonne is Berlin’s best kept secret!
I dare not tell you about her because she would be too busy to help us out!! She is professional, thorough, kind, easy to connect with for getting authentic branding… It’s just an amazing experience to work with her. She has a great team to get the results you want! Her branding is top level! Can’t recommend her enough.
500000 Stars - highly recommended.
Working with Yvonne is an absolute pleasure. Not only does she contribute her amazing artistry to the design process, but also always stays focused and motivated to achieve the best possible results for her clients.
Professional, inspiring and fun.
A perfect photo session with Yvonne Hartmann in Berlin. Many thanks.
One of the best in her field
Very creative and diverse out alongside a very clean process and clear communication throughout. Everything about her work is truly professional. Will work with her again in the future when the opportunity arises.
Yvonne absolutely has the skills and the experience to get your brand to the next level.
For me as a musician it was amazing to work with someone who is specialised on developing and creating a visual identity for artists including colors, tone of voice, photographs, logo and fonts - the results were very unique and so beautiful!
ABOUT ME
I'm an art director, photographer and lecturer with a focus on visual branding and over a decade of experience in the music industry. My marketing background has been a key asset in helping me understand and connect with my clients and their audiences in order to create effective, visually compelling cross-media branding and release campaigns, from concept to execution. Authentic branding contributes significantly to the success of a musician. With attention for detail and a passion for visual storytelling I enjoy helping artists to create a consistent and authentic brand experiences by telling the story around their music across channels.
FAQ
Is the course only for musicians?
The course and masterclass is specifically tailored for music artists or other industry professionals who work with artists (artist managers, label managers, agents, etc.).
What if I can't attend to one of the group calls?
All live sessions will be recorded and provided the day after the call on the course platform.
Will I be able to ask questions about the content?
With the masterclass option you will be able to get all your questions answered either through the comments section of each chapter or in one of the live sessions.
Comments or live sessions are not available with the "Online Course" option.
Will I receive feedback on my progress?
With the "Masterclass" option you will receive feedback from Yvonne in the live sessions. You will also be able to give and receive feedback to and from your class mates.
Unfortunately we cannot offer any feedback for the "Online Course" option.
STILL HAVE QUESTIONS?
Feel free to drop me an email if you have any more questions about the course or masterclass content.