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ONLINE COURSES

BRANDING COURSE (ONLINE)

209€

299€

(offer ends 31.01.25)

Start building your own unique artist brand from scratch and at your own pace with my self-guided online course, which walks you through three modules from defining your brand to aligning and building it over time with every release. 

COURSE CONTENT

1. BRAND DEFINITION

  • Your Core
  • Your Audience
  • Your Mission Statement
  • Your Tone of Voice

3. BRAND ALIGNMENT

  • Your Alignment Plan
  • Your Brand Colour Palette
  • Your Brand Typography
  • Your Brand Photo Style

3. BRAND BUILDING

  • Your Story
  • Your Micro-stories
  • Your Channels
  • Your Assets
  • Your Team
  • Your Resources

What’s included:

+ Lifetime access to video content

+ Workbook

+ Lifetime access to Discord community

+ Additional resources (templates, tools, etc.)

SONIC IDENTITY - Brand Bootcamp for Musicians logo
2-MONTHS BRAND BOOTCAMP (ONLINE)

999€

Craft your artist brand in just 2 months with expert guidance and personalized feedback on your progress, all while being inspired by your fellow classmates. The bootcamp will take place twice a year and is limited to 10 seats.

BOOTCAMP PROGRAM

1. BRAND DEFINITION

  • Your Core
  • Your Audience
  • Your Mission Statement
  • Your Tone of Voice

 

3. BRAND ALIGNMENT

  • Your Alignment Plan
  • Your Brand Colour Palette
  • Your Brand Typography
  • Your Brand Photo Style

 

3. BRAND BUILDING

  • Your Story
  • Your Micro-stories
  • Your Channels
  • Your Assets
  • Your Team
  • Your Resources

What’s included:

+ All benefits of option “Branding Course” 

+ 8 group calls (weekly, 60-90 minutes)

+ 1:1 feedback session with me (60 min.)

+ Next bootcamp starts: 01.09.2025

PREFER ONE STEP AT A TIME?

If you’ve already begun your branding journey or prefer to progress step by step, you can purchase the three modules of the Branding Course as standalone courses:

SONIC IDENTITY - A Musician's Guide to Brand Definition logo
BRAND DEFINITION COURSE

76€

109€

(offer ends 31.01.25)

Make the first step of building a unique artist brand by defining your core, your audience, your strategy and your tone of voice.

By the end of this course, you will have a clear idea of what you represent as an artist. This will serve as a roadmap for all future branding efforts and collaborations with labels, creatives, or PR agents.

What’s included:

+ Lifetime access to video content

+ Brand Definition Workbook

+ Lifetime access to Discord community space

SONIC IDENTITY - A Musician's Guide to Brand Alignment logo
BRAND ALIGNMENT COURSE

76€

109€

(offer ends 31.01.25)

Create a cohesive, professional look and feel by crafting your alignment plan, your brand colour palette, typography and photo style.

This will enable you to create an authentic and consistent visual identity, which will help you stand out and make you more recognizable to your audience, labels, bookers, and agents.

What’s included:

+ Lifetime access to video content

+ Brand Alignment Workbook 

+ Lifetime access to Discord community space

+ Additional resources (templates, tools, etc.)

SONIC IDENTITY - A Musician's Guide to Brand Building logo
BRAND BUILDING COURSE

76€

109€

(offer ends 31.01.25)

Grow your brand through storytelling by identifying your story, creating micro-stories, selecting your channels, defining your assets, building your team and prioritizing your resources.

By telling the story around your music, you’ll add an emotional layer to your brand – allowing you to connect with fans on a deeper level.

What’s included:

+ Lifetime access to video content

+ Brand Building Workbook 

+ Lifetime access to Discord community space

+ Additional resources (templates, tools, etc.)