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THE OTHER SIDE

Album release campaign for The Other Side, the musical encounter between Dresden-based guitarist Judith Beckedorf and American singer/songwriter Sean Della Croce from Nashville, Tennessee. The album was written and produced remotely across borders and time zones, with a team formed by women based in Germany, the United States and England.

Design apProach

My work included art direction, photography as well as the design of all graphic material such as cover artwork for album and three singles, CD packaging and tour poster. Given the circumstances and continuing the remote spirit, we executed individual online photo shoots with the two artists. With sustainability being one of their utmost concerns, we decided for an organic, collage-based artwork including nature imagery and a recycled material for the packaging.

CLIENT

Judith Beckedorf + Sean Della Croce

SCOPE

art direction, cover artwork album + singles, CD packaging, poster, press shots

CONCEPTS

sustainability, feminism, collaboration across borders

Cover artwork design for the album release campaign for "The Other Side" by Yvonne Hartmann
CD booklet design for the album release campaign for "The Other Side" by Yvonne Hartmann
CD booklet design for the album release campaign for "The Other Side" by Yvonne Hartmann
Tour poster design for the album release campaign for "The Other Side" by Yvonne Hartmann
Press shots for the album release campaign for "The Other Side" by Yvonne Hartmann