Rebranding for the pop-duo NOSOYO. The band was searching for a new brand identity that reflects their values and strengths: dynamic, energetic, honest, playful and kind.

We aimed to reflect this fresh new brand voice by creating a dynamic and playful visual identity with 3-D shapes, vibrant colours, kinetic typography and close-up photography. 

LOGO:

For the logo, we combined serif and sans-serif fonts, using bold black letters alongside light, outlined ones to reflect the contrast between a strong, honest, and playful style. The band’s creative and energetic spirit is highlighted by the 3D design of the letter “O” and the use of yellow. The round letter forms as well as the dynamic connections between the letters further emphasize the brand’s kind and collaborative personality.

COLOUR PALETTE

Through strategic use of color psychology and harmony, the individual brand colors and overall palette are designed to reflect the band’s core values and tone of voice.

Featuring a diverse range of vibrant hues, the palette highlights the band’s energetic and playful personality.

TYPOGRAPHY

The Playfair Display typeface was selected for headlines, capturing energy, playfulness, and creativity. For longer or smaller body copy, Yanone Kaffeesatz was chosen, providing a balanced aesthetic while maintaining a sense of character and uniqueness.

ALBUM RELEASE

The new brand was unveiled alongside the release of their album “Loud And Shamless“, showcasing bold typography and dynamic typography animations. Paired with high-key close-up shots of the band, the launch aimed to capture and convey their energetic, playful, yet honest and kind personality.