Release campaign for Icelandic composer, conductor and producer Viktor Orri Árnason’s album “Myrkvi”, a sonic exploration of his shadow-self. The Icelandic composer and producer embraces a more electronic side on this new album, a rework of an old dance piece.
The project included art direction, cover artwork for album and two singles and press photos. The concepts of transformation and exploration of one’s own shadow sides have been reflected using floating ink in water for the album and single cover artwork as well as the press shots.
For the album artwork we have distorted the soft ink form by adding geographic shapes, creating an abstract eclipse shape as a reference to the album name “Myrkvi” – the Icelandic word for eclipse.
art direction, cover artwork album + singles, press shots
transformation, exploration of one’s own shadow sides
