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MYRKVI

Release campaign for Icelandic composer, conductor and producer Viktor Orri Árnason’s album “Myrkvi”, a sonic exploration of his shadow-self. The Icelandic composer and producer embraces a more electronic side on this new album, a rework of an old dance piece.

Art direction and campaign design for Viktor Orri Árnasson's album release Myrkvi by Yvonne Hartmann

Design apProach

The project included art direction, cover artwork for album and two singles and press photos. The concepts of transformation and exploration of one’s own shadow sides have been reflected using floating ink in water for the album and single cover artwork as well as the press shots.

For the album artwork we have distorted the soft ink form by adding geographic shapes, creating an abstract eclipse shape as a reference to the album name “Myrkvi” – the Icelandic word for eclipse.

SCOPE

art direction, cover artwork album + singles, press shots

CONCEPTS

transformation, exploration of one’s own shadow sides

Art direction and campaign design for Viktor Orri Árnasson's album release Myrkvi by Yvonne Hartmann
Art direction and campaign design for Viktor Orri Árnasson's album release Myrkvi by Yvonne Hartmann
Art direction and press shots for Viktor Orri Árnasson's album release Myrkvi by Yvonne Hartmann