HEARTFELT MANAGEMENT
I crafted an elegant brand identity for Heartfelt Management, an artist management agency founded by Antonio Cárdenas.
Design apProach
The agency’s mission is built on empathy, connection, and collaboration, dedicated to helping artists realize their visions. My scope included logo design and animation, the development of a corporate color palette, and typography, as well as the design of core stationery assets, such as business cards and letterheads.
CLIENT
SCOPE
logo design + animation, color palette, typography, stationery
CONCEPTS
empathy, connection, community, passion
LOGO:
The visual system balances clean refinement with meaningful symbolism, centered on an abstract heart logo formed from interconnecting lines to represent connection and collaboration.
COLOR PALETTE + STATIONERY:
A sophisticated rainbow palette reflects diversity and inclusion, while holographic foil printing on business cards adds a luminous, welcoming detail.
Every element was designed to visually embody the agency’s core values of passion, respect, and community, resulting in a professional and cohesive identity that resonates with warmth and trust.
