HEARTFELT MANAGEMENT
Corporate design for Heartfelt Management, an artist management agency born of Antonio Cárdenas’s desire to help artists tell their stories and realize their respective visions.
Design apProach
Antonio Cárdena’s approach with everyone he chooses to work with is, well, heartfelt. All corporate elements were chosen and created based on this concept, besides reflecting other core values like diversity, respect and collaboration.
My work included the design of the logo and its animation, the design of stationery assets like business cards and letter head, as well as the selection of a corporate color palette and typeface.
CLIENT
SCOPE
logo design + animation, color palette, typography, stationery
CONCEPTS
empathy, connection, community, passion
