For the debut album „Golden Sign“ by Berlin-based singer, songwriter and horn player Meravi, I created a visual identity that reflects her dreamy, horn-centered indie pop.
Guided by the classical landmarks of her musical journey, Meravi’s love for the horn became a vessel through which she explored an expansive array of musical genres.
With her dreamy indie pop debut album GOLDEN SIGN she weaves together raw, personal stories with a light, experimental touch. Layered horns take center stage as a guiding, almost salvational force, combined with soft yet meaningful vocals and crispy drums.
To visually convey the dreamy, magical, and experimental tone, we embraced a collage technique, crafting a cohesive look across the campaign. The concept merges the music’s magical and experimental tone with subtle nods to the element gold—integrating its atomic details and scientific references throughout.
MERAVI
art direction, cover artwork album + singles, vinyl packaging, photography
day-dreamy, magical, velvet, experimental
SINGLE COVERS
For the singles, we used specially-shot photos of the artist combined with a carefully selected colour palette and typography. Without revealing the artist’s face, each of the covers captures the essence of its respective song, contributing to a larger visual narrative throughout the campaign that sparks curiosity and invites deeper attention.
The chemical numbers and subtle outline illustrations of various parts of the instrument serve as understated clues, hinting at what will be revealed on the album cover.
ALBUM COVER + VINYL SLEEVE
The album cover reveals Meravi’s face alongside an abstract representation of the horn, capturing the profound connection between the artist and her instrument. The finishing touch is the artist’s hand signature in gold leaf, featured on a limited edition of the vinyl sleeve.
SOCIAL MEDIA: COMPETITION + GIVEAWAY
Each single cover featured cleverly integrated chemical clues—such as its melting point, boiling point, or atomic number of Gold—offering a playful promotional twist. A competition invited fans to decode the visuals, transforming the release into an interactive experience.
