Release campaign for iMusican‘s product ARTIST HUB, a free smartlink, automatically generated for all new music releases.
Design apProach
My work included art direction and design of the campaign artwork, product logo, web assets such as social media ads, emails as well as website static and moving visuals.
The aim of the release campaign was communicating the functionality and empowerment of Artist Hub for artists by showing the user interfaces of the different features in an entertaining and creative way. That’s why we went for a playful and flexible collage based campaign artwork, which gave us plenty of freedom for different applications.