After working as a Senior Graphic Designer at Native Instruments for seven years, in 2020 I expanded into the world of artist branding, establishing my own business that helps music artists, labels and brands develop their own visual identities. 

As an art director my expertise lies in developing brand identities that are authentic and consistent across all touchpoints, including print, digital, social media, packaging, motion design and photography, overseeing the entire creative process from concept to execution. 

As a lecturer I teach Digital Design and Branding at BIMM University Berlin and Music Pool Berlin and in 2024 I launched my online course series “SONIC IDENTITY - A Musician’s Guide to Branding”, giving upcoming artists and industry professionals the tools to start creating their own meaningful brands. 

I have worked with a diverse range of clients in the music industry, from indie artists to record labels. My growing portfolio includes international artists such as Bon Iver, Viktor Orri Árnason, Sophie Hunger, and Michelle Gurevich as well as established companies like Neumann, Beatport, KiTBetter, Orchestral Tools and iMusician. 

My photographic work has been featured in Crack Magazine, Musikexpress and other local magazines.

With a passion for visual storytelling and attention for detail, I spend time researching and immersing myself in the client's values, and personality to ensure the branding reflects their unique identity.

When I'm not working, I'm all about traveling, exploring new cultures, and dabbling in different art forms. It's this mix of experiences that keeps me creative and helps me bring new ideas to my projects.