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August 22

Creating More Engaging Content
// House of Music @ RAW

The internet and social media offer countless opportunities to present yourself and your music etc. to the public. You no longer necessarily need a PR agency or marketing department to reach your target group or fan base. A smartphone can already fulfill the technical requirements necessary for this. But given the flood of information and audiovisual content, it’s more important than ever to convey engaging content.

But what is my message? What makes me particularly unique? And how can I package this in appealing content?

This workshop provides you with the basic knowledge to create your content in an appealing way and to plan it sensibly.

April 25

Branding For Musicians
// House of Music @ RAW

Workshop for musicians and bands who want to define and build their brand identity from scratch, or want to revise, refresh, or rework their existing branding.

In this workshop you will learn how to develop your own authentic brand identity as an artist. You will not only define your values, core statement and tone of voice, but also create an action plan for its implementation within different aspects of your daily workflow.